Updated October 22, 2026

Privacy Policy

Polly Mertens, operating under the public brand The Business Remodel, is responsible for the personal information described in this policy and uses it to explain how information is handled through this website and our workshop registration and business communications. Contact polly@thebusinessremodel.com with privacy questions or requests.

Information you provide

When you contact us, book a conversation, or register for an event, you may provide your name, email address, phone number, company, event selection, and information about your business. We also record your communication preferences and consent, including the form or event where permission was given and when it was recorded. Please avoid sending sensitive personal or financial information through general contact forms.

How we use information

We use information to respond to requests, manage registrations and appointments, deliver requested resources, provide services, and keep records of consent and communication. We send promotional emails or texts only where the applicable permission has been given. Registering for a workshop does not require agreement to promotional texts.

Website activity and cookies

We use Meta Pixel on this website and our workshop registration form to measure visits and completed registrations from Facebook and Instagram ads. Meta may process website activity, browser and device information, and advertising identifiers to measure ad performance and build advertising audiences. We do not intentionally send form answers, names, email addresses or phone numbers through the browser Pixel. Advertising tracking stays off by default when your browser sends a Global Privacy Control signal, for visitors whose browser reports a European time zone, or when you turn tracking off using Your privacy choices in the footer.

On the AI workshop and its confirmation page, you can open Your privacy choices and explicitly allow analytics and advertising tracking for that workshop visit, even if tracking is initially off. This optional choice requires a separate confirmation and lasts only in the current browser tab, for up to 12 hours. It does not enable tracking on other pages. You can turn tracking off again at any time. Registration does not require you to allow tracking.

Google Analytics counts visits and shows which pages are useful, with Google’s advertising features turned off. It may process device, browser, approximate location and website activity. We do not intentionally send names, email addresses, phone numbers or form answers to analytics. Analytics stays off by default when your browser sends a Global Privacy Control signal and for visitors in Europe, and you can turn it off at any time with Your privacy choices in the footer. That choice is stored in your browser.

Our home page and text preferences page load a text-message chat widget from GoHighLevel (LeadConnector). It lets you choose which texts you want, and it may use cookies and process device information. Opening it does not give permission to send you texts.

The SMS widget and booking calendar connect to GoHighLevel / LeadConnector only when you choose to open those tools. These providers may use their own cookies and process device information to operate the requested service. SMS permission is separate from opening a tool. You can contact us by email instead.

Service providers and sharing

We use service providers for website hosting, contact management, scheduling, registration, and communications, including Google services and GoHighLevel / LeadConnector. They may process information to deliver those services. We may also disclose information when required by law or to protect rights and security.

We do not sell or share mobile numbers or text-message consent with third parties or affiliates for their own marketing or promotional purposes. Text-message opt-in records and consent are excluded from information shared for those purposes. Providers helping us deliver messages or support customers may access only the information needed for that work.

Your communication choices

You can unsubscribe from marketing email using the unsubscribe link in the message or by contacting us. To stop text messages, reply STOP to the sending number. For help, reply HELP or email polly@thebusinessremodel.com. A confirmation of your opt-out may be sent; further program texts will stop unless you opt in again. SMS consent is optional and is not a condition of buying services or registering for an event.

Legal bases and international processing

Where European or UK data-protection rules apply, we process information necessary to provide requested services or take steps you request before an engagement; meet legal obligations; and protect legitimate business interests such as security and record accuracy, subject to your rights. We rely on consent for optional analytics and promotional communications. You can withdraw consent without affecting the lawfulness of earlier processing.

Polly Mertens and the service providers used for this website may process information in the United States and other countries. Where applicable law requires safeguards for an international transfer, those safeguards must be in place with the provider. Contact us for information about the providers and safeguards relevant to your records.

Retention and security

We retain information for the purposes described here, including service delivery, consent records, and applicable legal obligations. We use reasonable measures to protect it, but no online system can guarantee complete security. You can ask us to correct or delete information; some records may need to be retained to honor opt-outs or meet legal obligations.

Requests and other websites

Where applicable, you may request access, correction, deletion, restriction, or a portable copy of your information, object to certain processing, and withdraw consent. You may also complain to your local data-protection authority. Contact us to exercise these rights or discuss a privacy concern. We aim to respond within one month where required by applicable law, subject to permitted extensions. We may need to verify that the request relates to your records. Links and embedded services can lead to other providers whose privacy practices are governed by their own policies. This website is intended for adults seeking business services.

Policy updates

We may update this policy as our services or practices change. The date at the top identifies the latest version. See our Terms of Service for website and text-message program terms.

Business contact

Polly Mertens · The Business Remodel
221 Sandercock St, San Luis Obispo, CA 93401, United States
Phone: +1 805-457-9535
Email: polly@thebusinessremodel.com